Lights for Christmas
John Pfeiffer
eCommerce Marketer
Email Marketer
eCommerce Manager
Adobe Photoshop
HubSpot
Klaviyo
MailChimp
Shopify
Lights for Christmas, a Horse Power Brands support service, took a team of 5 people who have never run a distribution company before and created one of the most impressive lighting wholesale/distribution facilities in the country, all in less than 8 months! I was able to run the eCommerce, paid ads, content, and more.
The Spark ✨
When Lights for Christmas was looking for someone to take on this challenge, they needed someone who has had experience across eCommerce, Marketing, Design, as well as working with operations, data, and Logistics.
I was chosen to work with Lights for Christmas, not just because of my experience and vision across a wide variety of project types and software, But because of my ability to speak to
The Stats 💯
Email Marketing
Klaviyo Email Marketing Profit (Nov 2022): $251,573.97
MailChimp Email Newsletter Profit (1-2 emails a week) (Nov 2022): $81,052.82
Total Shopify Sales (Nov 2022): $822,411.50
Email Marketing
Average Open rate: 61.3%
Performed over triple the average rate of the electronics, e-commerce, and retail... which are around 18% ) Source
Click rate: 5.59
Performed over 6 times the click rate of retail [0.7% click rate] and over double the click rate of wholesalers [2.0% click rate] Source
Order Placed Rate: 13.65%
Over triple the rate of the average retail email marketing [4.52 Order Rate] Source
Unsubscribe rate: 0.11%
Just better than the best recorded category in 2022 unsubscribe rate, which is currently 0.12%) Source
2022
