Beauty Barn Spa faced challenges in managing customer inquiries efficiently, attracting local online traffic, and retaining customers.

To address these challenges, I developed and integrated a CRM chatbot to streamline customer service, ensuring prompt and efficient responses. Recognizing the importance of local visibility, I implemented targeted SEO strategies to enhance online presence and draw more website traffic from the Brantford area. Additionally, I led AI initiatives to analyze customer behavior and preferences, enabling personalized engagement and offers that significantly improved customer retention.

The CRM chatbot initiative cut response times in half, ensuring customer inquiries were handled promptly, leading to improved satisfaction rates. The local SEO strategies paid off with a remarkable 60% increase in website traffic in just three months, bringing in more local customers. Furthermore, the AI initiatives boosted customer retention by 20%, demonstrating the value of personalized customer engagement.

This project underscored the importance of leveraging technology to enhance customer experience and business operations. It taught me the significant impact that targeted digital marketing strategies can have on local business visibility and the power of AI in creating personalized customer experiences that foster loyalty and retention.