At Rooftop Digital, project management inefficiencies were hindering team productivity, and revenue generation was not meeting targets. The underutilization of Basecamp as a project management tool was identified as a key area for improvement.

To address these challenges, I spearheaded an initiative to refine project management processes, enhancing team efficiency by 15%. I co-led a strategy to optimize revenue, resulting in a 20% boost. Additionally, I expanded the use of Basecamp through comprehensive group training sessions, increasing its adoption and scope across the company.

15% increase in team efficiency through optimized project management processes.

20% revenue growth from strategic optimization efforts.

Broadened adoption and application of Basecamp, fostering better collaboration and project tracking.

This experience highlighted the importance of continuous process improvement and the effective use of project management tools. It demonstrated that even without AI, strategic changes and training can significantly impact efficiency and revenue. This project reinforced the value of clear communication and training in driving tool adoption and maximizing its benefits across an organization.