Global Virtual Events Success

As part of the core team at a sustainability education startup, I formalized and streamlined the creation of a series of events for professional development of sustainability professionals. This helped solidify the brand on LinkedIn and hence, attract new clients to the educational courses offered. It also positioned us as one of the top platforms for sustainability up-skilling and offered an opportunity for our community to interact in virtual networking sessions and coffee chats.

This involved activities like:

Creating a Notion document with workflow and processes for pre-event and post-event follow-up

Identifying and preparing sustainability leaders to join as guest speakers for an audience of >1,000 global attendees

Running analytics on event attendance and engagement, to identify hot topics and which speakers we should have on next

Collaborating with marketing lead to develop collateral for LinkedIn and email campaigns

Crafting LinkedIn posts which attracted a global audience, increasing registration and attendance

Running the behind-the-scenes set-up (Zoom, Outlook Calendar, Notion, Discord)

Co-hosting events, coming up with FAQs and crafting a story around the speaker's career