Blurrz | Cross-Border E-commerce
Ronghao Tsai
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Posted Jul 1, 2024
Blurrz is a clothing brand specializing in creative production and digital solutions. Whether you are an artist, musician, or a spark of creative inspiration,
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Projects: Blurrz | Cross-Border E-commerce
Official Website: Blurrz
In April 2024, ViDA Studio created a cross-border e-commerce website for Blurrz, enabling the brand to establish its presence in the United States and Europe.
The goal is to expand into international markets.
Homepage
Since the homepage of an e-commerce site shapes the customer's first impression, we chose to feature a video produced by the store itself as the main visual.
We then added a simple call to action (text + "Shop Now" button).
Blurrz Collections
Blurrz's site is more than a simple one-page website; it showcases a wide variety of products.
Rather than focusing heavily on individual items, we used collections to prioritize products that Blurrz wants to highlight.
Product conversion rates can vary based on the order of product exposure.
Customer Reviews
In e-commerce, reviews play a critical role. They not only allow customers to share their opinions but also provide valuable feedback to the store on how products are perceived and where improvements might be needed.
We used a service called Judge.me to verify the authenticity of customer reviews and prevent fraudulent feedback.
Enhancing Interactivity
We added an interactive widget where customers can drag and compare two overlapping images, revealing different details as they move the slider.
Key Product Pages
Clean product pages that display each variant (e.g., color, size) clearly.
Since Blurrz sells clothing, we provide detailed size charts to help customers choose the right fit.
When clicking the shopping cart, it doesn't redirect to another page. Instead, it shows how much more the customer needs to spend to qualify for free shipping.
Multi-Device Compatibility
The site is optimized for various devices, ensuring a seamless experience whether customers are using a phone, tablet, or desktop.
Client Introduction
Blurrz is a clothing brand specializing in creative production and digital solutions.
Whether you are an artist, musician, or a spark of creative inspiration, our custom T-shirts help you express your unique style.
Choose your favorite designs and colors, and let us turn your ideas into wearable art.
Official Website: Blurrz