Brand Messaging: Communicating Your Value
Ylani Estwick
BRAND MESSAGING: BLENDING HOW A SOMATIC COACH NATURALLY SPEAKS WITH HOW THAT'S SHARED WITH THEIR AUDIENCE
Supported a creative entrepreneur with their messaging who felt stuck and unable to share their natural way of expressing their voice. With an in-depth focus on what was holding them back, what part of their voice they've been dying to share, and how ChatGPT was dampening their voice we were able to find her spark back in a way that made it easier to continue showing up.
What they were able to get from this experience:
+ finally adding humor to their content, copy, and brand
+ completely change their newsletter direction in a more aligned way
+ confidence in her messaging
+ more like herself than ever before
+ no longer needing ChatGPT to write everything for her
Like this project
Posted Jul 15, 2025
Found the perfect blend of a creative's natural way of speaking, with how they share that with their audience, and feeling more confident in their messaging.
