This client loves all things vintage and established an Etsy shop with the goal of  providing an alternative to conventional stores.

Client Objectives:

keep selling from Etsy

keep hosting costs down

be able to easily create and post new blog posts to the site

Brand Aesthetic:

Photo centric

Minimalist, lots of white space

Vintage photography, natural goods

I developed a sleek WordPress.com website that seamlessly integrates with both Etsy and Instagram. This project was all about boosting their online presence while keeping the cost down and the main sales location on Etsy. The site not only showcases their Etsy products but also dynamically displays their latest Instagram posts, creating a vibrant and constantly updated platform.

My approach was user-centric, focusing on an intuitive design and smooth navigation to ensure a delightful browsing experience for customers. By leveraging WordPress's versatility and integrating social media, I crafted a digital space that not only mirrors the client's brand identity but also serves as a powerful tool for growth and engagement in their online business. It was a perfect blend of technical proficiency and creative design – a digital storefront that truly stands out!

I discussed with this client that using Etsy + WordPress.com was a good economical short-term solution. In the future, a more technical e-commerce solution could be employed to take her business to the next level.

After enjoying this build, she eventually reached out to me ready to take the next step and move from Etsy to a more customized e-commerce platform.

Stay tuned for the site redesign and the updated e-commerce solution.