ChiChi Jewelry
Oli Leung
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Posted Feb 11, 2025
A refresh of an existing jewellery brand specialising in creating fashion jewellery from resin.
Chi Chi Jewelry
A Fresh take on an existing jewellery brand.
The Client
Chi Chi Jewelry is a business specialising in the use of resin to create fashion jewellery through the creation of "resin stones". Each stone is unique in design and shape and they are transformed into a variety of jewellery pieces such as earrings, rings, necklaces, bracelets, and so on.
The client wished for me to have a look at her brand to see if it could do with any improvements and also required a new business card and an update to some of her existing printed materials.
The Current Brand
"Resin Stones" made into a ring
"Resin Stones" made into an earring
The client's current logo and business card
Care Instructions (Front)
Care Instructions (Back)
Introductory Card
The Brief
An updated, more refined and modern logo (if possible)
A new business card design
A new Introductory Card design
A new Care Instructions Card design
Timeline
2-3 Weeks
Client's Key Comments
Already has a logo that is trademarked, so it cannot be changed too much.
Could do with a brand identity.
Main clientele are older women.
Wants to emulate luxury fashion brands like Cartier.
Flagship products are the resin stone jewellery products and resin stone images, so they need to be the focus.
Concept Development
Logo Re-design Concepts
Business Card Re-design Concepts
Introductory Card Concept
The Final Concepts
Colour Palette, Logo Update, Business Card Design, Bag Design, Introductory & Care Instruction Design