Fizzy Fix
Oli Leung
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Posted Feb 12, 2025
A logo and brand design for a start-up selling carbonated fruit juice beverages.
Fizzy Fix
A brand new beverage brand.
The Client
Fizzy Fix are a brand new startup business that sell fizzy fruit juice. They focus on having a very cute and fun art style and cater towards a younger and more health conscious target audience.
The client wished for me to create a brand new logo and colour palette together with packaging for 3 individual aluminium cans, a design for a 6-pack, and one sample social media post for Instagram.
The Current Brand
As Fizzy Fix are a startup, they had very little in terms of current branding and my work would be the first iteration of their brand.
All they wished was for my work to be a reflection of the brand's values of energetic, colourful, fresh, young, and fun.
Brief
The Brief
A Logo design
3 Aluminium Can designs + mockup
A 6-Pack Aluminium Can design + mockup
An Instagram Post + mockup
Timeline
2-3 Weeks
Client's Key Comments
Logo and brand needs to reflect the brand's values.
Likes vibrant and eye-catching colours.
Main clientele are young and health-conscious people.
Wants to emulate brands like Oli-Pop.
Needs to focus on the freshness and health aspect to draw the right people in.
Concept Development
Logo Concept
Brand Colours
Lemon Flavour Aluminium Can Packaging Design
Mockup
Melon Flavour Aluminium Can Packaging Design
Mockup
Orange Flavour Aluminium Can Packaging Design
Mockup
Strawberry Flavour Aluminium Can Packaging Design
Lemon 6-Pack Packaging Design Concept
Social Media Image Design
The Final Concepts
