Fizzy Fix are a brand new startup business that sell fizzy fruit juice. They focus on having a very cute and fun art style and cater towards a younger and more health conscious target audience.

The client wished for me to create a brand new logo and colour palette together with packaging for 3 individual aluminium cans, a design for a 6-pack, and one sample social media post for Instagram.

As Fizzy Fix are a startup, they had very little in terms of current branding and my work would be the first iteration of their brand.

All they wished was for my work to be a reflection of the brand's values of energetic, colourful, fresh, young, and fun.

2-3 Weeks

Logo and brand needs to reflect the brand's values.

Likes vibrant and eye-catching colours.

Main clientele are young and health-conscious people.

Wants to emulate brands like Oli-Pop.

Needs to focus on the freshness and health aspect to draw the right people in.