Arka : Architectural studio branding

Arka Design Studio (ADS) is a design team consisting of four technical individuals facilitating design and implementation solutions for the new prospective Client, by providing them with Architect's , Interior Designers and vendor contraction. ADS partners with product manufacturers and project managers to facilitate an end to end solution for the customer. I worked as a freelance graphic designer where my core responsibilities were branding, creating social media guidelines and creating a brand guideline book.

Further developed concept 2 (selected by the client) by incorporating 2 point perspective lines while maintaining a 13x9 grid structure to achieve visual coherence. Furthermore the font “Helvetica now” was added to the logo to make the final logotype while keeping in mind about proper optical kerning.

Patterns made from logo construction can be used as the secondary branded element. It can be used as a background overlay.

Designed business cards, tote bags and, invoice and personal dairy and letterhead incorporating the developed patterns, colors and typography