Lumora is a premium sunglasses brand born from light and confidence, literally combining Lumen (light) + Aura. The brand’s core message, “Confidence hits different when the sun's behind you,” inspired a visual world that feels radiant, modern, and effortlessly bold.

I was tasked to build a brand that looks as confident as it feels — fusing Miami’s golden glow with Cape Town’s cool coastal energy. The result was A brand that doesn’t just sell shades, it sells main character energy.

As the Brand Designer and Creative Director, my goal was to translate confidence through color, shape, and simplicity.

I handled everything from concept development to logo design, typography, color palette, and brand visuals. The “M with eyes” logo became the soul of the brand, a playful take on sunglasses that still feels high-end.

I wanted the visuals to say:

“Yes, I’m wearing shades. No, you can’t dull my light.”

Brand name concept and tagline

Logo and icon design (“M” + eyes symbol)

Color palette and typography system

Product and packaging mockups

Social media and ad visuals

Brand identity PDF presentation