Lahore Athletic (@lahoreathletic on Instagram) is a leading sports team in Pakistan, specializing in fostering a vibrant sports culture and connecting athletes with global opportunities. My role involved managing all aspects of their social media presence and crafting content that resonated with a passionate audience of sports enthusiasts and athletes.

Manage posting schedule: Ensured consistency across all platforms.

Plan and curate Instagram feed: Created a visually appealing and cohesive aesthetic.

Create and post all assets and reels: Developed engaging content, from high-quality graphics to viral videos.

Implement hashtag strategy: Leveraged trending and niche hashtags for maximum reach.

Monitor performance: Analyzed data to refine content strategies and drive growth.

Breakdown monthly analytics: Identified areas of opportunity for increased engagement.

Partnerships: Partnered Lahore Athletic with football legend Michael Owen, elevating brand credibility.

In the three month of working together, we achieved:

High-Profile Collaboration: Partnered with football legend Michael Owen, significantly boosting the club's credibility and drawing attention from local and international audiences.

Engagement & Reach: Achieved a +114% increase in reach and +79.8% boost in engagement rate, making content more visible and encouraging meaningful interactions with the community.

Content Consistency: Doubled the number of posts per month, ensuring a steady and high-quality stream of content that kept followers engaged and the brand top-of-mind.

Community Interaction: Strengthened connections with the audience by creating interactive posts, polls, and engaging reels that resonated with sports enthusiasts and athletes alike.