The client had a script for the project and the rebranded company brand guidelines. This was our starting point: understanding the narrative of the script and the brand identity while staying true to the brand's personality and message. The client provided a basic text based animation as reference for what they wanted.

Starting in Illustrator, I would layout out the number of scenes corresponding to the script. Once the scenes were split up, I would start to design scenes that directly correlate with the text. Here is a screenshot of the Illustrator styleframes:

After the styleframes are completed, I would lay all the styleframes in order, in sync with the music, to give the client a comprehensive look and feel.

This is where the fun starts, breathing life into the still frames. The 1st draft took a day to complete.

Sound is a great way to give a video that extra kick, that is where sound design comes. Let's say this is wrapping paper for a present. Once completed the client has a product that went through the whole production pipeline.

I love this process because the client is walking with me through the journey, they are included in all the main phases to give their crucial feedback. This also guarantees that the client isn't badly surprised at the end by something they didn't want. When the client is happy, I win!