Oatly, the go-to brand for high-protein instant oats designed for individuals with active lifestyles. The package offers five convenient meals and includes a collapsible silicone cup, enhancing its sustainability. Plus, the lightweight construction of the cup ensures effortless portability. This innovative design tackles the issue of littering among hikers, trekkers, and campers by allowing them to neatly store their used oat packets inside the cup until they reach a dustbin.

The goal is to create packaging that not only captures the essence of a "home away from home" but also emphasizes the product's unique selling points:

Quick homely meal for travelers.

Easy to carry and prepare.

Easy to dispose.

High-protein food source.

Lightweight and minimal packaging.​​​​​​​