HQ.Design — Brand Presentation Design

HQ.Design is a Saigon-based interior design consultancy specializing in workplace and office interiors — spaces designed to balance function and feeling, where teams can focus, collaborate, and recharge.

I designed a complete presentation system for HQ.Design to use across client pitches, project proposals, and case study decks. The goal: translate their design philosophy — where function meets feeling — into a visual language that feels confident, warm, and unmistakably theirs.

Master presentation template (cover, section dividers, content layouts, case study pages, closing slides)

Typography system and hierarchy rules for long-form decks

Color palette application across light and dark layouts

Photography treatment guidelines for interior shots

Reusable components: project showcases, team intros, service breakdowns, pricing tables

Editorial layout principles for storytelling-heavy slides

Approach: The system was built around three principles — clarity, warmth, and restraint. Office interiors are about people, not just surfaces, so the deck design leans on generous whitespace, considered typography, and image-led storytelling rather than decorative graphics. Every slide template was designed to be flexible enough for the HQ.Design team to adapt independently, while keeping the brand voice consistent across every client touchpoint.

Deliverables: Editable Figma + Canva master templates, brand presentation guidelines, and a library of pre-designed slide layouts ready for the team to deploy.

Industries: Interior Design, Architecture, Workplace Strategy, B2B Services Client type: Design consultancy / Studio Project type: Brand presentation system, Pitch deck design, Sales collateral