Beverage client required a premium

Beverage client required a premium corporate identity for Popvia. We crafted a cohesive brand identity design to clearly elevate their organic fruit drinks. I tackled the visual inconsistency often seen in new market launches. Establishing a clear visual hierarchy was vital for unified recognition across retail formats and digital platforms. My final logo design features a clever berry-bubble icon. Rich purples and peaches ensure brand scalability and consistency across diverse packaging and stationery.