Brand Strategy and Logo Design for Bilge İnşaat

Bilge İnşaat is a specialized developer focusing on the urban renewal of aging residential buildings in Istanbul's prestigious Bağdat Caddesi district. We are adopting a new brand strategy, "The Wise Alchemy," positioning ourselves not just as builders, but as master artisans and profound thinkers who transform old structures into uniquely characterful, life-enhancing homes. Our work fuses deep wisdom ("Bilge means wise") – particularly in seismic engineering and quality – with transformative artistry ("Alchemy"). Our target audience is discerning, affluent, and appreciates substance and intelligent design. We aim to become the benchmark for thoughtful, luxury urban renewal in Türkiye.

A logo that combines modernize drawing from the geometry of ancient Baghdad's round city, symbolizing unity, vision, and the art of transforming spaces.