AI Video Editing Using HeyGen

Carmel Kundai Makaya

Completed work

Video Editor

HeyGen

The Scope of the Project

For this project, I completed the HeyGen Certification course to ultimately create a 1-minute sample promo of HeyGen.

Challenges + Solutions

✨ Challenge: AI tools are rapidly gaining traction, but many companies still struggle to understand how to integrate them effectively into their marketing strategies.

✨ Solution: I created a concise 1-minute promo that introduced HeyGen as an ideal entry point for marketing teams looking to adopt and scale AI video.

✨ Challenge: It’s easy for brands to either rely too heavily on AI or feel limited by tight budgets when trying to create high-quality video content.

✨ Solution: I used screen recordings, diverse background options, and strategic avatar placements within HeyGen to demonstrate how marketers can maximize creativity—even on a budget.

The Project Process

✨ Brief

The first step of the video creation process was to receive a detailed brief from HeyGen. Since this was a part of their open program, the brief was given in the last lesson.

The brief outlined the overall goal of the video, as well as must-have talking points and video features.

✨ Scripting

Once I had an understanding of what must be in the video, I went through and created a script.

The script had slight creative changes from the brief. For example, wording changes and the addition of screen recordings. The core content remained the same.

✨ Filming

Since HeyGen is has AI avatar capabilities, I did not need to film this promo myself. I simply fed the transcript to its avatar generator, and made tweaks where necessary.

✨ Editing

I edited the video using HeyGen.

Watch on YouTube

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Completed work

Posted Oct 21, 2025

I produced a 1-minute AI promo video for HeyGen, showcasing its avatars, text-to-video tools, and multilingual features to engage and convert digital marketers.

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Timeline

Mar 10, 2025 - Mar 12, 2025