Blaise Matuidi's VC Website Redesign

Origins is a recent investment fund (-1 year) with a portfolio of around 10 startups to date.

The company only supports consumer projects from the pre-seed phase through to Series A.

The company was co-founded by Blaise Matuidi (Football World Champion 2018), Ilan Abehassera (Serial entrepreneur & investor), Salomon Aiach (EX Head of startups and VC of Facebook France) and Yohan Benalouane (Ex pro footballer).

Origins' LPs are sports icons such as Olivier Giroud, Antoine Dupont, N'Golo Kanté... as well as Tech players like Sébastien Borget (Co-founder @The Sandbox), Roxanne Varza (Director @ Station F), Maurice Lévy (Founder @ Publicis Group)...

One of the fund's distinctive features is that, in addition to providing a financial boost, Origins makes its LPs' social network audience (+160 M followers) available to the companies in its portfolio, in order to create "social influence" campaigns to accelerate their growth.

Prior to the project, Origins had a landing page to introduce their business.

The team wanted to go further with a showcase site to highlight :

Their portfolio (details, jobs, news)

Examples of social influence campaigns carried out with their backed startups

Rework overall wording, flow and identity

Development of website architecture with Origins team

Design of low-definition (lo-fi) mock-ups.

Style guide creation on Figma (Typos, colors, icons, shapes...)

Design of high-definition (hi-fi) mock-ups - UI Desktop + Mobile

Setup of guide style in Webflow + page integration (SEO compliant / responsive mobile to desktop 1920px)

CMS setup in Webflow (+6 interconnected databases)

Traffic setup: Google analytics / Google search console

Team training on the use of Webflow and the CMS section

www.origins.fund

Detailed use case: https://frame-ux.myportfolio.com/origins-fund-use-case