Fairlyne resale platform - Website redesign
Nathan Simula
The Frame-Ux team was remarkably professional from first to last.
Morgan Guérin, CMO @fairlyne
🎯 The stakes
Farlyne is a resale-as-a-service SaaS that provides additional revenue to the travel industry.
After their POC, the team wanted to redesign their website in order to :
Rework the site architecture by segmenting flows for their 3 personas
Improve the Brand
Announce their fundraising
🏴☠️ Mission
🎨 Design:
Development of website architecture with the Fairlyne team
Design of low-definition (lo-fi) models - UX
Creation of style guide on Figma (Typos, colors, icons, shapes...)
Design of a dozen mockups "schematizing" the complex functions of their products to make them "sexier" on the website.
Design of high-definition (hi-fi) mockups - Desktop + Mobile UI
Business model Fairlyne schema
👨💻 Wordpress integration:
Integration of pages on Wordpress (SEO compliant / responsive mobile to desktop 1920px)
CMS setup on Wordpress
Traffic setup: Google analytics / Google search console
Team training on Wordpress and CMS use
📈 Results
www.fairlyne.com
Detailed use case: https://frame-ux.myportfolio.com/fairlyne-website-redesign
Few shots 👇
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Posted Oct 25, 2023
Unlocking Resale for travel - Fairlyne’s Resale-as-a-Service delivers incremental revenue to the travel industry.
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