Fugazzi - It's not real. It's better.
Danny Mcn
Fugazzi - It's not real. It's better.
Speculative Tone of Voice
Every bottle is a memory you never lived.
A place you never visited.
A love affair that might’ve happened...
if you’d been there.
Perfume is illusion. And we make it unforgettable.
It’s not real. It’s better.
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Posted Jun 1, 2025
Speculative tone of voice revamp for Fugazzi - sharpening their copy to match the brand's bold name, with edgier language and a more distinct point of view.
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