Lush - Product and Ingredient Copy

I wrote a mix of product, ingredient, and training copy used across Lush’s global retail teams. The goal was to make complex ethical sourcing and formulation info easy to understand, while keeping the tone sharp, human, and on-brand.

My work sat across internal learning platforms and was used in product training worldwide helping new and existing staff build confidence, speed, and fluency. I worked closely with product inventors and company founders, translated dense technical detail into clean copy, and shaped how thousands of people learned to talk about what they were selling.