NoiseAware

I was the designer leading this project by outlining relevant information and assets, mocking the design up in Figma for desktop and mobile, and working with Developers to accurately implement the landing page in Unbounce.

NoiseAware allows homeowners and property renters to monitor the noise levels of their guests with physical monitors that link to an all-in-one software.

To gather BOFU leads, our marketing strategy required me to create the client's first lead gen landing page featuring a demo request. This page explores the pain points homeowners experience when they rent out their properties to guests and how NoiseAware is the solution.

While creating this new page, I focused on NoiseAware's 3 unique value propositions and the benefits to customers: ✅ instill trust in users by including the client's "Good Neighbor Guarantee" trademark above the fold ✅ appeal to convenience by demonstrating how easy it is to set up the product ✅ exhibit how homeowners and property managers can save time with AutoResolve

NoiseAware wanted to improve conversations for its products, the noise monitoring devices and integrated app.

Right now, the only way to learn more about the product beyond the website is to chat with a virtual assistant. Since there is currently no way to request a demo, I made a new landing page based on information from the client and website.

We wanted to help the clients get the sale on BOFU conversions by giving users an intimate insight into the product and convincing them to commit.

We wanted to provide an opportunity for potential customers to get to see what the product is like to use to give them more confidence before buying the product.

In order to properly convey NoiseAware's unique benefits, I: ✅ featured the trademark on the form so users can easily see it ✅ included illustrations to show potential customers just how easy the product is to implement ✅ dedicated a section about AutoResolve's automatic capabilities with an in-depth explanation and visual example

Not only did the client request 0 changes to this page, users are happily requesting demos as the current conversion rate is averaging 27% 🔥