Who Gives a Crap

For this passion project, I was the designer and strategist. I curated an outline to tell the entire brand story and mocked the design up in Figma for desktop and mobile.

Who Gives a Crap (WGAC) is an eco-friendly paper alternatives company.

To maximize conversions for the limited-time toilet paper wrapping, I created a landing page that would click through to the product page. This page touches on everything that helps optimize a page, such as social proof, benefits, and features.

WGAC may be missing out on conversions by not having a dedicated landing page for this limited-edition deal.

Like most businesses, WGAC most likely wants to sell as many of these as possible. Therefore, the business goal could be to create a landing page that fully explains what WGAC is and how this toilet paper is not only good for everyone, but it's also a limited-time product for users to experience.

Most customers want to do their research and know what they're buying before they buy it. With a landing page that explains the benefits of this toilet paper plus the limited-edition element, customers are more likely to feel confident converting to this offer.

This landing page comprehensively describes why you would want to buy from WGAC.

It touches on: ✅ why WGAC is good for everyone ✅ why this limited-edition offer is something worth purchasing ✅ how much people (and pets) already enjoy WGAC products

From designing this landing page for WGAC, I learned how important it is to have a comprehensive story to present to users and touch on all the major elements of what traditionally helps improve conversions 🔥