SEO Strategy & Growth for Log Cabin Rustics
Muhammad Hammad Kothari
📌 Project Title:
SEO Strategy & Growth for Log Cabin Rustics – A Handcrafted Furniture Brand (USA)
🏷 Project Category:
SEO · Content Optimization · Technical SEO
🏷 Tags:
SEO Strategy, On-Page SEO, Google Search Console, SEMrush, Organic Traffic Growth, Indexing Fixes, Rustic Furniture, Content Optimization
🛠 Tools Used:
Google Search Console · SEMrush · WordPress · Yoast SEO
🟢 Client:
Log Cabin Rustics – a US-based brand offering handcrafted rustic furniture and home decor.
🎯 Project Goal:
Increase organic traffic, improve visibility in search, and drive more pageviews by optimizing on-site content and fixing indexing issues.
💼 My Role:
Led the SEO efforts, including technical SEO audits, on-page optimizations, keyword strategy, and traffic monitoring to elevate the brand’s online presence and search performance.
⚙️ Strategy & Process:
Conducted a full SEO audit using SEMrush to identify site health issues, broken links, and performance bottlenecks.
Analyzed keyword opportunities and updated content across key product and category pages.
Fixed indexing issues and submitted updated sitemaps via Google Search Console.
Enhanced meta titles, descriptions, and internal linking for improved CTR and crawlability.
Tracked traffic performance regularly and adjusted content strategy based on SERP trends.
📊 Results Achieved:
🚀 Significant increase in organic impressions and clicks (as tracked in Google Search Console)
📈 Steady traffic growth observed in SEMrush – more visitors and pageviews month-over-month
✅ Resolved technical issues that improved site indexability and crawl efficiency
💡 Optimized product pages started ranking for more relevant long-tail keywords
(Performance visuals available in attached screenshots)
💬 Client Feedback:
“We’re seeing more qualified traffic than ever before. The visibility boost is noticeable, and our top categories are finally getting the attention they deserve.”
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Posted Jun 14, 2025
Led SEO efforts for Log Cabin Rustics to boost organic traffic and search visibility.
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Log Cabin Rustics
