Title: Realistic Video Ad for Social Media – VEO
Client/Brand: VEO
Role: Digital Marketer (Strategy, Optimization & Distribution)
Overview:
This project focused on creating a short, realistic-style social media ad for VEO. The goal was to capture attention quickly and drive engagement through authentic visuals that felt relatable to the audience.
My Contribution:
Collaborated with the video team to shape the ad concept and script.
Ensured the video was optimized for mobile-first viewing (short, snappy, vertical formats).
Managed A/B testing for different ad creatives and captions.
Used Adobe Premiere Pro and Canva for editing, branding, and platform-specific adaptations.
Results:
Generated X% increase in click-through rate compared to previous ads.
Boosted engagement with younger demographics on Instagram and TikTok.
Helped drive traffic to VEO’s website, resulting in measurable conversions