Storii: Web Design, Conversions & Webflow Development

Deliverables: Website Design, Conversion Rate Optimization, Technical SEO, Webflow Development.

Timeline: 2 weeks.

Page Count: 20+

Integrations: Webflow Localization, Google Analytics, Google Tag Manager, Chatbot

Custom Code: Yes

Website: https://www.storii.com/

Storii allows its users to send phone calls to loved ones and record their memories. One of their challenge was to increase their website conversion rates. Storii was driving a lot of traffic but they couldn't convert the traffic into signups.

The second challenge was to make the design (and the website experience) talk to the Ideal Customer Profile (ICP). The current design Storii had was lacking the necessary brand identity to make Storii unique, memorable, and authoritative.

Cameron was one of my past clients. And initially he messaged me on Slack to se how much it would cost him to develop a new Homepage design that a reputable marketing agency made for him.

I realized that by changing just the Homepage, he won't achieve a lot. So, I offered him a free website design & Webflow development, which I usually do for each SaaS startup so they can kickstart their marketing.

We started with an extensive one-week market research to understand who's the Ideal Customer Profile and what kind of branding we need to create so it speaks the message and make people feel happy when they visit the website.

We ended up with the following moodboard:

With the moodboard and market research in place, we started to work on the conversion drivers. These are basically different layout options and elements that are meant to achieve the following:

Make people immediately understand what the product does and what's the main benefit. This is called Direct Response in the marketing and sales copy world.

Integrate a product-led Call To Action

increase the signup and activation rates.

With the conversion drivers in place, we started to create a component library full of different sections like Heroes, Features, Steps, How it Works, Content, and much more.

A component library would help Storii's team to quickly iterate, split-test, and create new pages within days. Not weeks.

Here's a screenshot of the component library we've made:

Cameron (the Founder) was super happy to see his new site live.

So what exactly we've been able to achieve?

Storii's team got a new site that's able to pull at least 2x in signup rate.

With a component library in place, it's a lot easier to publish new pages and iterate over existing ones. No CSS, HTML, or Javascript knowledge required.

A new design system that includes branding elements, product mockups, and Figma components so Storii's team could use their new branding on other palces too, like their Tiktok, Facebook, or a blog post.

Webflow Localization so they can drive traffic all around the globe.

Technical SEO setup which helps search crawlers to understand the content of the website and the product behind it.