ON THE DOT — Product Social & Motion Concept

ON THE DOT is my independent fictional stationery campaign, built to demonstrate product-focused social creative. It is not a commissioned client project or a live product.

The direction is bright and approachable: original product imagery, yellow and lime paper notes, orange accents and handwritten details. The product leads instead of an oversized headline. A day-in-the-life square tells a different story from the feed composition.

The proof includes 4:5 and square artwork plus an actual eight-second vertical product-motion video. I directed the concept using AI-assisted artwork, layout, copy and implementation. The MP4 was inspected through sampled timeline frames and browser playback; editable SVG masters and a reproducible video recipe remain private.

This demonstrates simple product motion, not filming or native Canva/Photoshop delivery. Client product assets, approved claims, platform exports and source formats would be agreed before paid work. No campaign performance is claimed.

Have a product story that needs a clearer visual direction? Message me on Contra.