We redesigned Bioteksa's website to differentiate from big agriculture companies by making scientific and technical content clear and visually pleasing.
Scope: UX/UI Design, Web Strategy, Design System, CMS Architecture
Tools: Framer, Figma, Google Analytics, Loops
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About the Project
Bioteksa is a biotechnology company based in Mexico, dedicated to sustainable agricultural innovation. Since 2003, they’ve developed cutting-edge solutions to optimize crop yields and improve soil health—combining science, data, and field expertise to support farmers and agronomists across Latin America.
The Challenge
The client needed a complete web redesign to reflect their leadership in agtech while supporting content growth and education for their diverse audience. Their previous website lacked hierarchy, storytelling, and flexibility.
Main challenges:
Outdated layout and inconsistent branding
Lack of clear messaging around their science-driven approach
No scalable CMS for publishing products, services, blogs, or educational resources
Weak user flow and no clear lead generation paths
Needed to communicate technical topics to a non-technical audience (farmers, partners, clients)
Our Approach
We redesigned the Bioteksa site with a modern, modular system that simplifies complexity while allowing the internal team to scale content with ease.
What we did:
Created a fully responsive design across all breakpoints
Designed a modular website with Framer components to use globally with clear call-to-actions and featured solutions
Built custom CMS collections for products, services, blog posts, events, and testimonials
Improved content hierarchy to explain Bioteksa’s science-first approach
Used strong visuals and friendly layouts to build trust across audiences
Established a cohesive visual system—earth tones, organic shapes, clean icons
The Result
The new site positions Bioteksa as a modern agricultural tech leader, capable of communicating science in a simple, intuitive way. It now functions as both a marketing platform and educational tool.
✅ Improved storytelling for Bioteksa’s mission and science
✅ Built-in CMS for ongoing updates by the internal team
✅ Strengthened branding and visual cohesion
✅ Better navigation and mobile UX for wider reach
Bioteksa Research information, scientific divulgation and more.