Omostate - Real estate website design & app design

Omotive design agency

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Web Designer

UX Designer

UI Designer

Figma

Webflow

Home page
Home page

Project Overview

Listing and map page
Listing and map page
Details page
Details page
Search page
Search page
Filter page
Filter page
Platform Name: Omostate Purpose: An online marketplace connecting hosts offering unique accommodations with travelers seeking memorable stays or temporary lodging. Objective: To simplify the booking process, enhance trust-building features, and modernize the platform’s design while prioritizing a seamless user experience.

Key Highlights

Target Users: Hosts and travelers seeking an intuitive platform to list and book accommodations.
Core Challenges:
Ensuring ease of use for a diverse audience.
Building trust between hosts and guests.
Optimizing search and booking flows for efficiency.
Design Approach: A user-centered strategy focused on creating an engaging, visually cohesive experience.

1. Research and Discovery

Stakeholder Goals: Simplify the listing and booking process, establish trust, and enhance platform usability.
User Research:
Hosts: Focused on managing listings and receiving timely bookings.
Travelers: Prioritized quick discovery of tailored accommodations.
Competitive Analysis:
Strengths of Competitors: Simplified onboarding and robust search functionalities.
Opportunities Identified: More personalized recommendations and transparent host-guest communication.

2. UX Strategy

User Personas:
Hosts: Needs include streamlined property management and booking notifications.
Travelers: Preferences include efficient filtering and secure payment options.
Key User Journeys:
Hosts: Listing properties → Managing bookings → Communicating with guests.
Travelers: Searching for stays → Reviewing listings → Completing bookings.
Site Architecture: A revamped structure with logical categorization, intuitive filters, and quick-access navigation.

3. Wireframes and Prototypes

Low-Fidelity Wireframes: Sketched layouts for homepage, property listing, booking flow, and dashboards.
High-Fidelity Prototypes: Built interactive prototypes in Figma to simulate end-to-end workflows for hosts and travelers.

4. Visual Design System

Typography:
Primary Font: Modern sans-serif for readability and clarity.
Hierarchy: Bold headlines for emphasis, medium-weight text for details.
Color Palette:
Trust-Building Base: Blues and greens.
Accents: Bright call-to-action hues to highlight key actions like "Book Now" or "List Property."
UI Components:
Cards: For property details with quick action buttons (e.g., Book, Save).
Filters: Multi-layered options for precise search results.
Buttons: Consistent sizing and style across the platform for accessibility.
Iconography and Imagery:
Custom icons representing amenities, host verification, and ratings.
High-quality, welcoming imagery to inspire trust and engagement.
Grid System:
8px spacing system for consistent alignment and responsive adaptability.

5. Key Features

Personalized Search: Advanced filters for amenities, price, and property type.
Secure Communication: Built-in messaging for hosts and guests.
Trust Indicators: Verified reviews, host ratings, and secure payment options.
Responsive Design: Seamless experience across mobile, tablet, and desktop.

6. Usability Testing

Participants: 10 users representing hosts and travelers.
Insights Gathered:
Travelers appreciated the intuitive filter design.
Hosts found listing creation straightforward and efficient.
Improvements Made: Refined navigation labels, improved booking confirmation flow, and optimized filter responsiveness.

Outcome

Achievements:
Improved User Engagement: Faster, more intuitive booking flows increased interaction time.
Enhanced Trust: Verified profiles and secure communication boosted platform credibility.
Scalable Design: A modular design system ensured adaptability for future features.
This project highlights my ability to design end-to-end solutions for online marketplaces, blending user needs with strategic functionality.
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Posted Dec 6, 2024

An online marketplace connecting hosts offering unique accommodations with travelers seeking memorable stays or temporary lodging. Objective: To simplify the bo

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Web Designer

UX Designer

UI Designer

Figma

Webflow

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