Omostate - Real estate website design & app design
Omotive design agency
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Platform Name: Omostate
Purpose: An online marketplace connecting hosts offering unique accommodations with travelers seeking memorable stays or temporary lodging.
Objective: To simplify the booking process, enhance trust-building features, and modernize the platform’s design while prioritizing a seamless user experience.
Key Highlights
Target Users: Hosts and travelers seeking an intuitive platform to list and book accommodations.
Core Challenges:
Ensuring ease of use for a diverse audience.
Building trust between hosts and guests.
Optimizing search and booking flows for efficiency.
Design Approach: A user-centered strategy focused on creating an engaging, visually cohesive experience.
1. Research and Discovery
Stakeholder Goals: Simplify the listing and booking process, establish trust, and enhance platform usability.
User Research:
Hosts: Focused on managing listings and receiving timely bookings.
Travelers: Prioritized quick discovery of tailored accommodations.
Competitive Analysis:
Strengths of Competitors: Simplified onboarding and robust search functionalities.
Opportunities Identified: More personalized recommendations and transparent host-guest communication.
2. UX Strategy
User Personas:
Hosts: Needs include streamlined property management and booking notifications.
Travelers: Preferences include efficient filtering and secure payment options.
Key User Journeys:
Hosts: Listing properties → Managing bookings → Communicating with guests.
Travelers: Searching for stays → Reviewing listings → Completing bookings.
Site Architecture: A revamped structure with logical categorization, intuitive filters, and quick-access navigation.
3. Wireframes and Prototypes
Low-Fidelity Wireframes: Sketched layouts for homepage, property listing, booking flow, and dashboards.
High-Fidelity Prototypes: Built interactive prototypes in Figma to simulate end-to-end workflows for hosts and travelers.
4. Visual Design System
Typography:
Primary Font: Modern sans-serif for readability and clarity.
Hierarchy: Bold headlines for emphasis, medium-weight text for details.
Color Palette:
Trust-Building Base: Blues and greens.
Accents: Bright call-to-action hues to highlight key actions like "Book Now" or "List Property."
UI Components:
Cards: For property details with quick action buttons (e.g., Book, Save).
Filters: Multi-layered options for precise search results.
Buttons: Consistent sizing and style across the platform for accessibility.
Iconography and Imagery:
Custom icons representing amenities, host verification, and ratings.
High-quality, welcoming imagery to inspire trust and engagement.
Grid System:
8px spacing system for consistent alignment and responsive adaptability.
5. Key Features
Personalized Search: Advanced filters for amenities, price, and property type.
Secure Communication: Built-in messaging for hosts and guests.
Trust Indicators: Verified reviews, host ratings, and secure payment options.
Responsive Design: Seamless experience across mobile, tablet, and desktop.
6. Usability Testing
Participants: 10 users representing hosts and travelers.
Insights Gathered:
Travelers appreciated the intuitive filter design.
Hosts found listing creation straightforward and efficient.
Improvements Made: Refined navigation labels, improved booking confirmation flow, and optimized filter responsiveness.
Outcome
Achievements:
Improved User Engagement: Faster, more intuitive booking flows increased interaction time.
Enhanced Trust: Verified profiles and secure communication boosted platform credibility.
Scalable Design: A modular design system ensured adaptability for future features.
This project highlights my ability to design end-to-end solutions for online marketplaces, blending user needs with strategic functionality.
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Posted Dec 6, 2024
An online marketplace connecting hosts offering unique accommodations with travelers seeking memorable stays or temporary lodging. Objective: To simplify the bo
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