Community BBQ & Water Baptism Promotion for iGo Church

Community BBQ & Water Baptism Promotion – iGo Church

Client

iGo Church, Toronto

Project Overview

iGo Church organized a free community BBQ combined with water baptisms, aiming to create a welcoming space for people unfamiliar with the church or faith. The goal was to attract families and individuals through clear, friendly, and inviting visuals that emphasized the BBQ as the key draw.

My Role

I led the creative concept and design for the promotional materials. This included print posters for display in the community and near the event park, as well as digital assets for social media, stories, and TV screens in various formats.

Creative Process

I started by exploring different concepts that combined the BBQ and baptism elements. After discussing with the client, it became clear that the focus needed to be on the BBQ as the primary message to attract people to the event. The creative direction shifted toward highlighting the idea of a summer BBQ in a park setting, something appealing and familiar that resonates with the limited warm days in Canada. The visuals featured a barbecue scene as the central image, paired with straightforward, inviting text about the event details.

Result

The design was applied consistently across multiple channels, ensuring strong visibility in the community. The clear and friendly messaging helped position the event as a fun, inclusive opportunity for connection.

Impact

This project demonstrates my ability to balance client goals with audience needs, create cohesive multi-channel designs, and focus on clear communication that drives engagement.

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