Deeza Website Design

Deeza is a fashion brand currently focused on selling jeans, with plans to expand its catalog in the future. The client reached out to me to create the web design in Figma, with the vision of later developing it into their official online store.

Challenge The main challenge was to design a store that conveyed the brand’s identity: simple, minimalistic, and trustworthy, aimed at a young audience while remaining easy to navigate and optimized for conversions (sales). The goal was to balance visual aesthetics with a clear shopping experience.

Solution I worked on a clean and structured interface that puts the product front and center. To achieve this, I designed:

An engaging homepage, with a strong hero section and flows that guide users toward purchase.

An organized catalog with simple filters, making product exploration seamless.

A clear product page, featuring large images, accessible size options, and visible purchase benefits (shipping, returns, customer support).

An About Us section with an aspirational tone, reinforcing brand personality and values.

An Contact section.

The result is a design that combines functionality, style, and scalability, ready to grow along with the brand.