See it live here: https://www.terciapay.com/

For Tercia Pay, I led the complete design and development process, transforming a complex financial and operational product into a clear, modern, and scalable digital experience.

The main objective of this project was to simplify complexity — structuring information in a way that feels intuitive, trustworthy, and easy to understand, while positioning Tercia Pay as an innovative and reliable solution within the fintech space.

Tercia Pay offers a sophisticated value proposition that combines finance, operations, and efficiency. The challenge was to translate this into a website that:

Clearly communicates the product’s value without overwhelming users

Builds trust from the first interaction

Guides users through a logical, frictionless journey

Feels modern, scalable, and aligned with a tech-forward brand

This required a careful balance between clarity, hierarchy, and visual confidence.

I designed and developed the website entirely in Framer, focusing on structure, flow, and performance.

Key decisions included:

Strong information architecture, breaking down complex concepts into digestible sections

Clear value proposition messaging, supported by visual hierarchy and spacing

Trust-driven design, using clean layouts, restrained motion, and consistent patterns

Scalable component system, allowing the site to grow alongside the product

Performance-first build, ensuring fast load times and responsive behavior across devices

The result is a smooth, professional user experience that communicates efficiency, innovation, and reliability.

The final website positions Tercia Pay as a modern fintech product with a clear purpose and a confident digital presence. It delivers clarity where it matters most — helping users quickly understand the product, its benefits, and why they can trust it.

Built to scale, easy to navigate, and optimized for performance, the site provides a strong foundation for future growth.