Shopify Plus Replatform & Global Commerce Migration for Basin
Henry Yim
Verified
Shopify Plus Replatform & Global Commerce Migration
Overview
Basin is a US-based natural bath and body brand known for its fragrance-driven products, including bath bombs, shower bombs, and licensed Disney-themed collections.
I led the full replatforming of Basin’s eCommerce system from BigCommerce to Shopify Plus, focusing on modern UX, scalable architecture, and seamless migration of critical commerce data including customers, gift cards, and content.
The goal was not only to move platforms, but to upgrade the entire commerce foundation for long-term growth and international expansion.
Goal
The primary objective of the project was to migrate Basin’s existing BigCommerce store to Shopify Plus while ensuring zero disruption to customers and preserving all critical data and purchase history.
Key goals included:
Full replatform from BigCommerce to Shopify Plus
Preserve customer accounts, order history, and gift card balances
Improve UX and storefront performance
Enable international selling with proper duties and tax handling
Support content migration from blog system
Improve product structure and merchandising flexibility
Add bundling and product personalization capabilities
Challenges
This was a complex migration involving both technical and commerce-critical constraints:
Migrating customer data, purchase history, and gift cards without loss
Rebuilding product structure within Shopify’s data model
Preserving SEO integrity and blog content structure
Handling Canadian duties and tax configuration correctly
Replatforming gift certificate logic into Shopify gift cards
Implementing custom bundling functionality without breaking UX flow
Maintaining continuity for returning customers during migration
My Role
I owned the technical execution of the Shopify Plus replatform, including:
Migration architecture design
BigCommerce data extraction and transformation
Shopify data modeling and import strategy
Custom Shopify feature implementation
Integration of bundling and product metadata systems
International commerce configuration (tax + duties)
Content migration strategy (blog + assets)
QA and post-migration stability validation
Solution
1. Full Shopify Plus Replatform Architecture
I designed and executed a complete migration strategy from BigCommerce to Shopify Plus, ensuring that all commerce data was safely transferred and validated.
Using BigCommerce API access, I extracted:
Customers
Orders
Gift certificate data
Blog content
Product metadata
Data was transformed into structured JSON formats and prepared for Shopify import workflows.
2. Advanced Data Migration (Customers, Gift Cards, Content)
A major focus of the project was preserving customer continuity.
Customer profiles and purchase history were migrated into Shopify
Gift certificates were converted into Shopify gift cards while preserving balances and codes
Blog content was migrated using structured import tooling (Matrixify), ensuring:
URL integrity
image preservation
formatting consistency
This ensured returning customers experienced no disruption in their account or store history.
3. Shopify Plus Commerce Enhancements
To modernize Basin’s storefront capabilities, I implemented Shopify-native enhancements:
Configured Shopify’s native duties and taxes system for international commerce
Enabled accurate Canadian tax and duty calculation without heavy third-party dependencies
Structured product data using metafields and metaobjects for scalable management
This significantly reduced operational complexity while improving scalability.
4. Custom Bundling & Product Experience
To increase AOV and improve product discovery, I integrated a flexible bundling system using FoxSell.
This allowed customers to:
Build custom product bundles
Mix and match fragrances and product types
Experience dynamic pricing and bundle rules
I extended this with custom metadata mapping to ensure bundles remained consistent across checkout, cart, and analytics tracking.
5. Product Structuring & UX Improvements
To improve merchandising flexibility and storefront clarity, I implemented:
Product restructuring aligned with Shopify’s native architecture
Custom PDP badges highlighting fragrance profiles
Improved product categorization using metafields
Enhanced product discovery through structured metadata relationships
This helped create a more intuitive browsing and shopping experience.
Technical Implementation
The project combined migration engineering and Shopify Plus development:
BigCommerce API extraction
JSON transformation pipelines
Matrixify for structured import handling
Shopify Plus Admin + Storefront APIs
Gift card system conversion logic
Metafields + metaobjects architecture
FoxSell bundling integration
Shopify Markets (duties, taxes, international pricing)
SEO preservation and URL mapping strategy
Results
The migration successfully delivered a fully modernized Shopify Plus storefront with:
Zero-loss migration of customer and commerce data
Fully preserved gift card and purchase history continuity
Improved storefront structure and UX
Enabled international selling with native Shopify tax handling
Increased merchandising flexibility via bundling and metadata systems
Scalable foundation for future growth and expansion
The new system positioned Basin for long-term operational efficiency and global commerce scaling.
Outcome
This project demonstrates my ability to execute enterprise-level Shopify Plus migrations, combining:
complex data migration
commerce system redesign
Shopify architecture optimization
and conversion-focused UX improvements
It reflects my core strength: building scalable Shopify systems that are not just migrated, but structurally improved for growth.
Like this project
Posted Jun 17, 2026
I led a full replatform of Basin’s eCommerce from BigCommerce to Shopify Plus, ensuring seamless migration and improved global commerce functionality.
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Timeline
Feb 26, 2026 - Feb 26, 2026
Clients
webprism
