I built a B2B SaaS workflow platform designed to help Shopify merchants manage interactive sales events, storefront experiences, and real-time customer engagement from a centralized dashboard.

Although the product was built for livestream and shoppable video commerce, the core challenge was much broader: creating a workflow management system where different users could manage events, configure storefront experiences, monitor real-time activity, and track performance from one structured application.

The platform included a merchant-facing dashboard, admin-managed configurations, storefront-facing public pages, real-time status updates, analytics, and Shopify integration.

The goal was to build an MVP that could validate the product in market while still having a scalable technical foundation.

The platform needed to support:

Merchant dashboard workflows

Event/session management

Admin-managed settings

Storefront-facing customer pages

Real-time activity tracking

Shopify product and order integration

Analytics for performance and conversion

A reliable MVP architecture that could grow into a full SaaS product

The main focus was not just building features, but creating a workflow that merchants could easily understand and use during live, time-sensitive sales events.

I led the technical development from architecture through MVP implementation.

My responsibilities included:

Designing the application architecture

Building the merchant dashboard

Developing backend APIs and database models

Implementing real-time event and status updates

Connecting Shopify product and order data

Creating storefront-facing embedded pages

Building analytics and attribution workflows

Deploying and hardening the MVP for live testing

I worked across the full stack, from frontend UX and dashboard logic to backend infrastructure, webhooks, real-time sync, and Shopify integration.

I developed a dashboard where merchants could manage sales events, featured products, offers, engagement activity, and live performance.

The dashboard allowed users to:

Create and manage events

Select products to feature

Control live storefront states

Monitor viewer and engagement activity

Track revenue and attributed orders

Review performance after each event

The dashboard was designed to be simple enough for non-technical users while still supporting real-time operational workflows.

I built structured configuration flows that allowed merchant accounts to manage their store-specific settings, event setup, product selection, and storefront behavior.

This included:

Merchant profile configuration

Event-level settings

Product assignment workflows

Storefront widget settings

Integration settings

Analytics and tracking configuration

The goal was to give each merchant a controlled workspace while keeping the system flexible for different business needs.

Because the platform supported live selling events, real-time reliability was critical.

I implemented real-time synchronization for:

Active event status

Featured product changes

Viewer count updates

Chat activity

Purchase notifications

Revenue tracking

Dashboard-to-storefront updates

This allowed merchants to control the customer-facing experience from the dashboard and see updates reflected instantly.

I developed storefront-facing pages and embedded widgets that allowed customers to view the active event experience without needing dashboard access.

These pages functioned similarly to a read-only customer-facing status page:

Customers could see the active event

View featured products

Interact with the storefront experience

Add products to cart

Continue to Shopify checkout

View replay or post-event content where available

The customer-facing side was designed to be lightweight, accessible, and focused on conversion.

The application connected deeply with Shopify to make the workflow useful for real commerce operations.

I integrated:

Shopify Admin API

Storefront API

Product data

Order webhooks

Customer/session context

Theme App Extension

Storefront widgets

Checkout handoff

This allowed the platform to connect internal dashboard actions with actual storefront and order behavior.

I built analytics workflows so merchants could understand what happened during each event.

The system tracked:

Active sessions

Product engagement

Add-to-cart behavior

Attributed purchases

Revenue by event

Conversion performance

Post-event replay value

This helped turn the product from a basic event tool into a measurable workflow system.

The platform was built using a modern full-stack architecture:

Frontend: Remix / React

Backend: Node.js

Database: PostgreSQL

Real-time: WebSockets, Redis pub/sub

Commerce: Shopify Admin API, Storefront API, webhooks

Video infrastructure: Mux

Shopify integration: Theme App Extension

Analytics: custom event tracking and attribution pipelines

Deployment: cloud-hosted SaaS infrastructure

The MVP was structured to support fast iteration while keeping the foundation scalable for future user roles, permission layers, billing, and expanded workflow automation.

The biggest challenge was designing a system that felt simple on the surface but handled complex workflows underneath.

The application needed to coordinate:

merchant dashboard actions

real-time customer-facing updates

Shopify product and order data

live event state

analytics tracking

storefront conversion flows

Another challenge was reliability. During live workflows, delays or sync issues are very visible, so the system had to maintain consistent state across dashboard, backend, and storefront experiences.

The MVP successfully delivered a working B2B SaaS workflow platform with real-time dashboard control, admin-managed settings, storefront-facing pages, Shopify integration, and performance analytics.

The platform allowed merchants to manage a complex customer-facing experience from one dashboard while tracking measurable business outcomes.

Key outcomes included:

Built a full-stack SaaS MVP from scratch

Created a real-time merchant dashboard

Implemented admin-managed workflows and settings

Developed customer-facing embedded/status pages

Integrated Shopify product and order data

Added analytics for conversion and revenue visibility

Created a scalable foundation for future product expansion

This project showed my ability to build a B2B SaaS product from idea to MVP, including dashboard UX, backend architecture, admin workflows, real-time infrastructure, customer-facing pages, and third-party platform integrations.

It is a strong example of how I approach MVP development: build only what is needed to validate the product, but structure it carefully so the platform can scale after initial market testing.