Visual Identity Design for Jahi Fondation

Jahi Fondation is a shelter located in France for children and women of various ages. It needed an identity that conveyed human warmth, hope, and strength at the same time — without giving up institutional credibility

The created symbol unites all these intentions into a single form: a woman in a turban — a visual reference to the founder's African identity — with open arms forming a heart, and a protected child in the center. Three layers of meaning in a single visual reading: identity, love, and protection.

The amber-yellow of the symbol is warm, luminous, and human. The wine-red of the main background anchors the institutional seriousness, preventing the brand from appearing too light for a humanitarian organization.