Jahi Foundation - Visual Identity The

Jahi Foundation - Visual Identity

The Jahi Foundation is a shelter located in France for children and women of various ages. It needed an identity that conveyed warmth, hope, and strength simultaneously, without sacrificing institutional credibility.

The created symbol unites all these intentions in a single form: a woman wearing a turban.

A visual reference to the founder's African identity—with open arms forming a heart and a protected child in the center. Three layers of meaning in a single visual reading: identity, love, and protection.

The amber-yellow of the symbol is warm, luminous, and human. The burgundy background anchors institutional seriousness, preventing the brand from appearing too light for a humanitarian organization.