Summersalt Content Marketing

I created and sourced strategic editorial travel content for Summersalt, a leading D2C swimwear and clothing brand.

Grew organic audience and increased brand awareness of Summersalt as an authority in the travel space.

Established and managed the style guide, freelancer program, and editorial calendar.

Ensured that each story was search engine optimized, had a promotion plan, and lead to sales conversion.

Experimented and measured success over the year-long consulting project, providing insights to use across the brand's marketing function.