I worked with Babylist to create a foundational TikTok strategy. In 4 months, we took the page from 100 followers to 150,000 followers and 3.5 million likes.

I write reported features on lifestyle topics, including parenting, travel, home decor, fashion, and beauty. I identify topics that succeed on search & social.

I created and sourced editorial travel content for Summersalt, a leading D2C swimwear and clothing brand. This drove organic growth and revenue.