Reimagining the Power of Classics

Jody Tjan is a luxury womenswear brand that redesigns classic staples in hopes of changing the way people perceive minimalism and capsule wardrobes. The brand had only been around for a little over a year, but due to the current circumstances, they needed to re-establish themselves in the market, branch out to wholesale, and strengthen their social media presence. I advised and consulted as their freelance brand manager to market, research, and revamp their existing story.