Curated Platform for Sustainability, Style, and Standards

Verte Mode is an e-commerce and sustainability platform targeting consumers who want to shop green. I developed and oversaw all beta aspects from branding materials, web design, marketplace vendor requirements and products, and developed digital marketing tactics and campaigns leading up to the official launch of the marketplace in 2021.

The main launch campaign "#PressPause" aimed to start a global conversation surrounding sustainability all while associating the hashtag terminology with the Verte Mode brand.