Cases by Tee Social Media Design System

Cases by Tee Social media design system

2 Weeks

Cases by Tee is a modern lifestyle brand that turns phone accessories into statement pieces. The brand targets young, expressive individuals who see fashion as self-expression, beyond clothing.

To craft a bold, trend-aware social media identity that mirrors the brand’s female youthful, chic-vibe energy and transforms simple phone cases into a reflection of personal style.

The brand initially lacked a defined visual direction and personality that could connect emotionally with its Gen Z, millennial & semi-luxury audience. It needed more than just a logo, it needed a voice, a vibe, and a visual system that could evolve with fashion culture.

I developed a contemporary identity system built on bold typography, playful layouts, and expressive color harmony that reflects creativity and confidence in ladies. The brand visuals are adaptable across digital and packaging touchpoints, ensuring consistency and emotional impact at every customer interaction.