The Gmail and Outlook logos in Step 1 anchor credibility — users know instantly this isn't a new email client to migrate to. Step 2's category pills (Newsletter, To Reply, Marketing, Cold Email, Team, Urgent) preview the organizational payoff. Step 3 shows the draft moment with a casual, human example ("I'd love to meet at 5pm next week!") — intentionally warm, not corporate, to signal the tone of AI you're actually getting.