Femme Palette - Education platform (Visual Identity)
Lucie Bajgart
Brand Designer
Graphic Designer
Web Designer
A. About
Femme Palette is helping people, teams, and companies thrive through mentorship, a personalized approach to career development.
B. My Role
In 2020, I worked closely with the founder Lucie to redesign their visual identity while keeping their old logo and main brand blue color. Thei rebranding had a very specific goal in mind: Switch from an “only-women” place to a more inclusive place for your career growth and development.
Art Direction
Brand Identity
Web Design
Social Media
App Store Graphics
Brand Visuals in the App
C. Three different visual styles presented
Concept 1:
Concept 2:
Concept 3:
