Empower App (Visual Identity)

Empower is a high-growth financial technology company on a mission to expand access to fair credit to give anyone in the world the opportunity to improve their financial security and mobility. Backed by Sequoia Capital, Blisce, and Icon Ventures and founded by former Sequoia investor.

Since 2018, I worked closely with the CMO Stephanie Lin on building and developing Empower's language reflecting the company's product development and organizational transformations. Our aim was to set Empower apart from its competitors while also establishing a connection with our target audience. I was the only brand designer serving a marketing team of 8 people, working on every piece of creative coming out.

Art Direction

Visual Identity & Brand systems

Creative for Paid Social

Web Design & Landing Pages

Campaigns Visuals

Pitch Decks

Print Materials & Merch

Brand Visuals in Product

Email Campaigns

Social Media

App Store Graphics

Brand Visuals in the App