Viggle.ai UI/UX Design Project

Viggle.ai is an AI-powered creative platform that transforms still images into motion, enabling users to animate faces, scenes, and characters with ease. I was brought in to design the end-to-end web and mobile experience, shaping how creators interact with advanced AI in a way that feels intuitive, expressive, and effortless.

The core objective was simple, but ambitious: turn a powerful AI engine into a creative experience anyone can enjoy.

Viggle had impressive underlying technology, but the early interface felt technical, dense, and geared toward experienced users. For a product built on creativity, the experience lacked emotional pull.

The challenge wasn’t just usability, it was perception.

We needed to:

Translate complex AI workflows into something visually intuitive

Remove friction without removing creative control

Make the product feel inspiring rather than instructional

Design a seamless experience across both web and mobile

Deliver instant value within the first interaction

At its core, this was about bridging the gap between engineering and imagination.

We repositioned Viggle from a tool into a creative playground.

Instead of guiding users through steps, we focused on helping them feel momentum. The experience needed to reward curiosity immediately, letting users see results fast while still offering depth for exploration.

Every decision was driven by one principle: reduce thinking, increase creating.

The web platform was designed with a distraction-free, immersive layout:

Fullscreen previews to highlight output over interface

Minimal UI chrome to keep focus on the content

Contextual controls that appear when needed

Clear separation between input, preview, and actions

This created a workspace that feels more like a studio than a dashboard.

On mobile, speed and ease were critical.

Thumb-friendly controls for quick edits

Gesture-based interactions for a more tactile feel

Fast upload-to-preview flow to maintain engagement

Optimized layouts for vertical content consumption

The goal was to make creation feel instant and natural, even on a small screen.

Instead of explaining features, onboarding focused on showing results.

Guided first interaction within seconds

Smart defaults to remove decision fatigue

Visual cues to direct attention and next steps

Immediate output to create a “wow” moment

Users weren’t taught how to use the product, they experienced it.

I explored platforms like Runway, Kaiber, and Canva to understand how users approach creative AI tools. The key insight:

This shaped the balance between automation and customization.

The entire journey was simplified into a clear path:

Removed unnecessary steps

Introduced smart presets

Reduced decision points

Maintained continuous visual feedback

The experience was designed to feel like a flow, not a process.

The visual language was intentionally minimal and cinematic:

Dark, neutral base to highlight content

Subtle gradients and glow effects for depth

Bold typography for clarity

Motion used as feedback, not decoration

Every interaction, hover, click, transition, was designed to feel responsive and alive.

User testing revealed friction points around:

Understanding editing controls

Export clarity

Navigation hierarchy

These were refined through:

Clearer visual cues

Simplified action states

Improved content hierarchy

The result was a smoother, more confident user journey.

Faster Activation: Users reached their first successful animation significantly quicker

Higher Engagement: Reduced friction led to longer creative sessions

Broader Accessibility: Non-technical users could confidently use the platform

Stronger Brand Identity: Viggle evolved into a creative-first AI product, not just a utility

Most importantly, users didn’t feel like they were using AI, they felt like they were creating with it.

Full web and mobile UI/UX design (Figma)

End-to-end user flows and interaction patterns

Onboarding experience and first-use journey

Design system with reusable components

Motion and interaction guidelines

Responsive layouts and accessibility considerations

This project wasn’t about simplifying AI, it was about humanizing it.

By focusing on flow, feedback, and emotion, Viggle became more than a tool. It became a space where ideas come to life instantly.

And that shift, from complexity to creativity, is where the real value lies.