I recently branded Zumo, a

I recently branded Zumo, a matcha drink startup. Wanted to break away from the usual "calm, spa-like" look most matcha brands go for.

Instead, we leaned into something more energetic and hand-driven, funky, alive, a little rebellious, while still keeping it premium enough to sit next to any high-end drink on a shelf.

The process covered everything from naming and logo to packaging and social presence, all built around one idea: matcha with a pulse, not a ceremony.