GPN-Music Production Studio Website & Beat Store

Role: Design & Development Tools: Figma · Framer · Lemon Squeezy Timeline: 2–3 weeks

I designed and built a conversion-focused website for a music production studio offering beats, mixing & mastering, custom production, and songwriting services. The goal was to create a premium digital presence while enabling artists to license and purchase multiple beats seamlessly.

The studio needed more than a visual refresh. They needed:

A platform that builds instant trust with artists

A scalable beat store with multiple license options per beat

A smooth checkout experience despite Framer’s lack of native e-commerce

Clear communication of services without overwhelming users

I designed the full website in Figma, then developed it in Framer with a custom e-commerce setup using Lemon Squeezy.

Key decisions included:

A clean, cinematic visual direction inspired by modern studios

A CMS-driven beat store for easy updates and scalability

Lemon Squeezy integration to handle cart, licensing variants, checkout, and file delivery

Clear service breakdowns with strong CTAs to guide bookings

This approach allowed users to add multiple beats to a cart, select different licenses per beat, and check out seamlessly — all without native e-commerce.

Mood-driven hero sections focused on credibility and craft

Clear licensing explanations to remove buyer friction

Purposeful microcopy to guide artists through decisions

Mobile-first layouts optimized for quick browsing and purchases

Every section was designed to answer one question: “Why should I trust this studio with my music?”

Framer CMS for beats, services, and dynamic pages

Lemon Squeezy cart widget + variant system for licenses

Custom embed logic for “Add to Cart” and checkout flow

Optimized for speed, clarity, and easy future expansion

The final product is a fast, modern, and scalable platform that:

Positions the studio as premium and professional

Allows artists to purchase multiple beats with flexible licensing

Supports service inquiries and custom session bookings

Is easy for the client to manage without dev support

This project proved that with the right system design, Framer can power complex, real-world commerce experiences without sacrificing performance or aesthetics.