Nian
Poncho studio
Based in Argentina, Nian is a company dedicated to mould production and design and production of luminaires. After of more than two decades it was necessary to refresh their brand in order to consolidate their presence along the country and the region.
The new brand aims to generate a new identification, building a dialog between the trajectory and the future. For that reasons we design a system from a custom type brand of circular shapes, simple, high impact and thought to be used along diverse material supports. We generate an attractive and flexible ID from the logo, illustrations of their flagship products, as well as a new color palette.
Client: Nian
Art Director: Carolina Angarola Pesce
Graphic design: Carolina Angarola Pesce & Nicolás González Irigoin
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Posted May 12, 2025
Based in Argentina, Nian designs moulds and luminaires. After 20+ years, it refreshed its brand to strengthen its presence locally and regionally.
