The logo design centers on a clean and minimalist approach, incorporating lines that resemble the letter “C” from “Concrete.” This also mirrors the form of a caliper—a precise measuring tool—symbolizing the company’s meticulous attention to detail. The double-line design evokes blueprint drawings, reflecting the engineering expertise and adaptability to various disciplines. Soft yet brutalist and modern aesthetics, combined with colors like “Concrete on Sun” and “Craft,” encapsulate the brand’s essence of elegance, functionality, and strength.